From the latest Bellwether showing budgets are up for the second quarter in a row to Center Parcs’ premiumisation plan, it’s ...

Stephen Woodford, CEO of the Advertising Association, and National Lottery operator Allwyn’s CEO Andria Vidler, join the ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

Nestlé is looking to accelerate its growth through doing bigger and fewer initiatives, doubling down on a unified way of ...

Around 90% of B2B marketing leaders expect budgets increases this year. Nine in ten senior B2B marketers believe that budgets ...

Burberry reduced discounting and grew full-price sales in the quarter, as it pursued a “good, better, best” pricing strategy.

Of the 2,706 UK senior marketing hires made in the 12 months since June 2025, 70% went to external candidates. Of the 298 C-suite level appointments made in the same period, 64% were external hires.

Hiring intention for senior marketers to add to their teams remains in negative territory, according to IPA Bellwether data shared exclusively with Marketing Week. A quarter (25.1%) of marketing ...

Alongside the traditions, institutions and staples of golf, new players, formats, technology and brands are entering the game ...

Allwyn International has shifted focus from products to consumers, positioning as an entertainment brand to avoid becoming ...

UK businesses again revised their marketing budgets upwards last quarter, despite companies feeling less optimistic about ...

The select committee recommends out-of-home advertising be brought into scope ‘as soon as possible’ and the current brand ...