Around 90% of B2B marketing leaders expect budgets increases this year. Nine in ten senior B2B marketers believe that budgets ...

Carlsberg has brought back its famous brand line, ‘If Carlsberg did…’, for the first time in a decade. The line, which has not been in use in the brand’s advertising since 2016, is linked to its ...

From the latest Bellwether showing budgets are up for the second quarter in a row to Center Parcs’ premiumisation plan, it’s ...

Stephen Woodford, CEO of the Advertising Association, and National Lottery operator Allwyn’s CEO Andria Vidler, join the ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in November.

Nestlé is looking to accelerate its growth through doing bigger and fewer initiatives, doubling down on a unified way of ...

Burberry reduced discounting and grew full-price sales in the quarter, as it pursued a “good, better, best” pricing strategy.

Of the 2,706 UK senior marketing hires made in the 12 months since June 2025, 70% went to external candidates. Of the 298 C-suite level appointments made in the same period, 64% were external hires.

Tefal has pivoted its media spend away from traditional channels and into social media as the brand looks to connect with a new audience. The brand – most famous for its cookware – is celebrating 70 ...

Hiring intention for senior marketers to add to their teams remains in negative territory, according to IPA Bellwether data shared exclusively with Marketing Week. A quarter (25.1%) of marketing ...

Alongside the traditions, institutions and staples of golf, new players, formats, technology and brands are entering the game ...