NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

Not long ago, Lululemon was twice as big as Adidas by market cap, but slowing sales and earnings growth have dragged its ...

Bad Bunny’s shoe game just got even better. The Puerto Rican singer, who’s had a longstanding partnership with Adidas, has collaborated with the athletic wear brand on more than 115 sneaker designs ...

Adidas Originals and Wales Bonner are continuing their successful collaborative relationship with a fall 2025 collection ...

The school and the brand publicly defended their 10-year deal Saturday. The post Penn State, Adidas Deny Wrongdoing Around $300M Apparel Deal appeared first on Front Office Sports.

Originals, Bad Bunny, and the Mercedes-AMG PETRONAS F1 Team announce the launch of the Bad Bunny Adiracer GT and the debut of ...

Calliope is making waves in women's golf apparel and its Coeur Sleeveless Polo would make ... side seams that provide a ...

Sponsored jersey patches appear to be coming to college sports. How UK's Nike and U of L's Adidas contracts could block the new revenue stream.

Fear of God Athletics debuts its Fall/Winter 2025 collection, featuring the II Basketball in Wonder Oxide and a 16-piece apparel lineup blending performance and style.

Six of the new stores have already opened at the huge mall in Paramus, with one more slated to debut later this fall, ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

College football insider Mike J. Asti shared stunning details on social media with regards to the firing of coach James Franklin at Penn State on Sunday.