The iconic New Zealand rugby team face Ireland in Chicago on Saturday as they seek to reestablish their dominance in the ...

Not long ago, Lululemon was twice as big as Adidas by market cap, but slowing sales and earnings growth have dragged its ...

In today’s game, football isn’t just about goals and trophies; it’s also about the logos printed on the shirts, the brands, ...

A Liverpool legend is coming to a city centre store to offer free football training. Former footballer Robbie Fowler will be at the new Sports Direct’s flagship store on Church Street on Friday, ...

This decade represents an exciting moment that vindicates the Northwest’s longstanding emphasis on timeless outdoor apparel.

Manchester United are preparing to travel to the City Ground on Saturday, 1 November, to face Nottingham Forest in the ...

Lululemon Athletica’s latest partnership with the National Football League could be more than just a marketing play.

Which teams are trending up and which ones are down after the first few games? And how are the new TV partners doing?

A clothing distributor, which distributes globally recognised sports and leisure brands, has reported a "challenging year" with revenues flat. The family-owned company blamed ...

The head coach of the Minnesota Lynx is the headliner of the Women’s Basketball Hall of Fame’s Class of 2026, part of an ...

Newcastle United captain Bruno Guimaraes has revealed he has 'never played with someone with the same characteristics' as ...

Edwards and Adidas took friendly shots at SGA and his deal with Converse during the announcement of the AE2. In the advertisement, comedian Katt Williams delivered a monologue about the two stars ...