Nike has been working on some strange new ideas. The first is a pair of shoes that activate your mind body connection through ...

As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted ...

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

Nike on Thursday said it is working on a motorized footwear system to help casual athletes and mobility-impaired people move ...

After months of preparation, Tennessee Collegiate Academy, Memphis' first prep basketball school, is ready for the big stage.

OU women's basketball true freshman guard Aaliyah Chavez has signed an NIL shoe deal with Nike, the company announced on Friday. “The women’s game is on the rise, and Nike and its athletes are a huge ...

The Oregon Ducks have long been known for their unique uniform game, but they take things up a level this weekend when they ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

If you're a "Game of Thrones" fan, you might fancy Buffalo's new "Cold Front" unis, the latest alternates from Nike's ...

The Cleveland Cavaliers will don Nike throwback jerseys honoring the years 2003-10 which saw the team go to the NBA Finals ...

Ohio State football superfan LeBron James has gifted the Buckeye football team with a new look as they prepare for a battle ...