Two defeats conceded in the final minutes and determination to turn things around: these are the key factors coming to light ...

We view Puma as a leader in global sportswear, but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to more than EUR 7 billion from EUR 3 billion as ...

In Q3 2025, Puma implemented measures to strengthen its base for 2026 and beyond, cutting lower-quality wholesale business, ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

Puma's new CEO set out his turnaround plan on Thursday, saying the German sportswear brand would discount less, improve ...

When it comes to trade mark protection and registrability, being a reputable market-leading brand is not enough to guarantee either the ...

As yoga and pilates become the most fashionable forms of exercise, dressing for a work-out has become a seriously stylish business. Here's what you should be wearing ...

The pop star, Fenty Beauty mogul, and mom-of-three makes the case for carrying her favorite color over into fall.

The London skate brand has unveiled its Nike apparel and footwear collection, and the centerpiece of the range is the Total ...

Athletic apparel giant lululemon partnered with NFL for its first-ever officially licensed team gear collaboration, launching ...

Hopefully the last of the turkey has been eaten but if you're pinching more than an inch after the festive feasting now's the time to get cosy and pull on luxuriously comfortable clothes ...