The IMAA welcomed Are Media, Google, Microsoft Advertising and Snapchat as new media partners for 2026. Each has been ...

B2X Rewards is a new, gamified rewards program aimed at driving deeper engagement across BBM’s digital platforms, newsletters, events, and TheFleetSource.com.

Independent Media Agencies Australia (IMAA), the national, not-for-profit industry association for the independent media ...

Wall Street has been skeptical about software stocks for a while, but sentiment has gone from bearish to doomsday lately with ...

Back to the Q&A format! Today I spoke with 3 callers: - A guy wanting to sell $1,000 grills with digital ads - A guy wanting ...

Mediaocean, the software and AI partner for omnichannel advertising, has released its 2026 H1 Advertising Outlook Report, ...

A new take on an old theme: The new Hims ad similarly invokes a system that doesn’t benefit everyone equally but focuses more on the wealthy’s ability to access niche testing and wellness products ...

ChatGPT tests advertising to users, to keep it accessible for free and low-cost users. We look at concerns around privacy and ...

Research shows marketers moving from AI experimentation to execution, while fragmented systems slow progress across planning, activation, and measurementNEW YORK, Jan. 21, 2026, the foundational softw ...

Data-driven advertising bridges this gap by transforming insights into real-time action. It allows brands to target the right audience, deliver relevant messaging, and adjust campaigns instantly based ...

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

From t-shirts to wall art, these print-on-demand products deliver the highest conversion rates and profit margins for influencers and brands.