An ad campaign to get more men to be tested for prostate cancer has thrown its celebrity spokesman “under the bus,” according to one blog writer. The campaign, which was paid for by pharmaceutical ...

When it comes to billboard marketing, it's pretty hard to reinvent the wheel. But among the sea of conventional copy and ...

Writer Nick Harding has a blood test at a GFCT prostate cancer screening event at the Nelson Club in Warwick - Andrew Fox A few things are guaranteed to get men off the sofa and out the house.

Super Bowl champions Bruce Arians and Rob Gronkowski star in a cheeky Super Bowl ad from Novartis designed to encourage men to get screened for prostate cancer with an easy blood test. Arians and ...