Stopping for hydration breaks, going from halves to quarters, and showing more ads will make this World Cup more familiar to U.S. audiences.

Milano Cortina is over, and the starting gun has fired on FIFA World Cup prep - and the tug-of-war for LA28 influence.

Ruben Amorim needed more time at Manchester United to "implement his ideas," according to one of his assistants at Old Trafford. Amorim was sacked in January after 14 months in charge. The Portuguese ...

Commercial breaks often give TV viewers time for a trip to the bathroom — but never quite like this. In a 30-second ad that aired during NBC’s telecast of Super Bowl LX, Liquid I.V., a maker of ...

Just here for the commercials? Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space ...

PIRU, CALIFORNIA — We're not in the cul-de-sac anymore. The location for Bud Light's 2026 Super Bowl commercial had such a blockbuster feel that you'd guess it was a set for a major motion picture, ...

Add Yahoo as a preferred source to see more of our stories on Google. Action film director Michael Bay is crying foul over Cadillac’s upcoming F1 Super Bowl commercial, claiming in a new $1.5 million ...

Action film director Michael Bay is crying foul over Cadillac’s upcoming F1 Super Bowl commercial, claiming in a new $1.5 million lawsuit that he was personally recruited to produce the pricey spot ...

There's a way to increase the college football schedule but also play the national championship game on Jan. 1. Conference championships must go. Replace them with a 13th game for everyone. Start ...

The Confederation of African Football said it has had a 90% increase in commercial revenue for the Africa Cup of Nations in Morocco, calling it “the most successful commercial story in ‌the history of ...

CASABLANCA, Jan 16 (Reuters) - The Confederation of African Football said it has had a 90% increase in commercial revenue for the Africa Cup of Nations in Morocco, calling it “the most successful ...