A fierce row has broken out between media giant WPP and one of its former rising stars after he launched an extraordinary ...

WPP taps Baiju Shah to steer AKQA into its next chapter, with the new CEO pledging to blend AI and creativity without losing ...

WPP announced the appointment of Baiju Shah as the new Global CEO of AKQA, WPP's design and innovation company. Shah joins ...

Baiju Shah has been named the new Global CEO of AKQA, WPP’s design and innovation company. Coming from Accenture Song, he ...

The founder and former chief exec of AKQA is focused on building his latest venture, Studio.One, for the AI era without ...

Baiju Shah has been appointed Global CEO of WPP’s design and innovation company, AKQA. He joins from Accenture Song, where he ...

AKQA is a global, 2,000+ person digital agency that specializes in creating digital services and products. Yet that is where the similarity begins and ends with other digital ad agencies.

On AKQA and Grey, “the only thing that surprised me was how long it took,” he says. Speed bumps The merger had, in fact, been suspected by most people in the ad world since the formation of ...

To do that, AKQA says it used an existing recurrent neural network architecture, feeding it data about 400 sports, which were then used to generate sports concepts and rules. Many of those ideas ...

AKQA says it didn’t stop at just the rules of the game–it used AI to help generate the game’s logo and even its chant. I can’t help but see the work of a proud parent, pointing at a child ...

Marketing executives love to talk about how data, wearable technology, and people's growing interest in quantifying their health (like counting how many steps they've taken or how much sleep they ...