Astronomer releases Gwyneth Paltrow ad
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The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.
The clip, which showed Byron and Astronomer’s HR head Kristin Cabot in what appeared to be an intimate exchange, sparked a massive controversy online and led to significant personal and professional fallout.
The actress said she was hired by Astronomer "on a very temporary basis" to address questions after the Coldplay concert kiss cam incident.
Astronomer's newly appointed CEO, Pete DeJoy, is getting dragged on social media days after former CEO Andy Byron's scandal.
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Astronomer, the tech company that went viral for the wrong reasons, worked with Ryan Reynolds' Maximum Effort and Gwyneth Paltrow to rehabilitate its image.
In what could have been a reputational unravelling for US-based data platform Astronomer, a viral “kiss cam” clip showing its then CEO Andy Byron and head of human resources Kristin Cabot in a private embrace set social media alight earlier this month.
Lionel Messi with wife caught on ‘kiss-cam’ at Coldplay concert amid Astronomer fiasco; netizens say ‘they look shy’