Here’s its main claim to fame: PrettyLitter changes color based on the acidity and alkalinity of your cat’s urine. Urine with typical acidity and alkalinity shows up as yellow or green. Orange signals ...

Rotman landed on the business idea that would become PrettyLitter while in an incubator program in 2015. His pitch won in the program’s consumer-facing category competition, and Rotman received a ...

Cat litter is an important household tool for every cat owner. Cat parenting is stress, which can be reduced with the help of litter to enable you to focus on the things that matter most. This Pretty ...

Sponsored content. Life & Style receives compensation for this article as well as for purchases made when you click on a link and buy something below. Cats are so easy to love, but they’re not always ...

If there’s one thing every cat parent knows, it’s that keeping up with the litter box can be a full-time job. But what if ...

At first blush, you wouldn’t think Daniel Rotman, 38, would be the founder and CEO of PrettyLitter, a mail-order cat litter business. Rotman graduated from the University of California, Berkeley ...

Oct. 15—If you're a cat owner, there's probably been some point where you were scooping clay litter and thought, "There's got to be a better way." The crystal cat litter product PrettyLitter ($24, ...

(Bloomberg) -- Consumer products giant Mars Inc. has agreed to acquire cat litter company PrettyLitter Inc., according to people with knowledge of the matter. The packaged food and pet care products ...

LOS ANGELES--(BUSINESS WIRE)--Cat litter company PrettyLitter announced today a $100,000 product donation partnership with the Humane Society of the United States and its Pets for Life program. Nearly ...

Mars Petcare’s smart cat litter brand PrettyLitter is launched an integrated advertising campaign featuring a smart-mouthed cat. The campaign, from brand performance and creative agency, Raindrop, ...