Rotman landed on the business idea that would become PrettyLitter while in an incubator program in 2015. His pitch won in the program’s consumer-facing category competition, and Rotman received a ...

Martha Stewart reveals what cat litter she uses to keep her multi-cat home clean and fresh. Top mistakes cat owners make that cause cat odors to be worse are covered. Martha also shares tips on how ...

New York Post may receive revenue from affiliate and advertising partnerships for sharing this content and/or when you make a purchase. The right litter can mean the difference between a stinky corner ...

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some ...

Mars Petcare’s smart cat litter brand PrettyLitter is launched an integrated advertising campaign featuring a smart-mouthed cat. The campaign, from brand performance and creative agency, Raindrop, ...

For this week’s Brand Brief, brands return to Hawkins, Indiana, home of supernatural shenanigans, to bid Netflix’s final season of Stranger Things adieu, nepo ...