Using WPP Open’s Creative Studio, an AI proprietary tool, Kim Mascarenhas reveals three characteristics about MENA's Gen Z ...

Maison de RA activation, by Untitled Co. and The Offsite Studio, uses cultural cues to turn fashion into a reflection of ...

With Nadine Njeim as ambassador, Henkel Consumer Brands debuts haircare line through an influencer-led activation.

Titled Chicken Fingers in a Snap, the Raising Cane's campaign plays up what the brand calls its defining trait: food that's ...

"By elevating our people from within, we’re giving them the runway to keep defying expectations,” TBWARAAD Group CEO Reda ...

NEP Group has appointed Waleed Isaac to join the company as President for its operations in the Middle East and Asia regions.

Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...

Platformance and Mindshare KSA shifted the Nova Water app from a secondary channel into a driver of commercial performance.

Webedia Arabia's George Maktabi explains why the remarkable story of Saudi Arabia must be built on creativity that is ...

NNR's Huda Ismail shares her thoughts on how communicating to audiences in the UAE with authenticity beats virality.