Around 90% of B2B marketing leaders expect budgets increases this year. Nine in ten senior B2B marketers believe that budgets ...
From the latest Bellwether showing budgets are up for the second quarter in a row to Center Parcs’ premiumisation plan, it’s ...
All the latest news, analysis and opinion on food and drink marketing.
Carlsberg intends to make the line, which hasn’t been used in its advertising since 2016, a long-term platform for the beer brand globally.
Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...
Nestlé is looking to accelerate its growth through doing bigger and fewer initiatives, doubling down on a unified way of ...
Carlsberg has brought back its famous brand line, ‘If Carlsberg did…’, for the first time in a decade. The line, which has not been in use in the brand’s advertising since 2016, is linked to its ...
Stephen Woodford, CEO of the Advertising Association, and National Lottery operator Allwyn’s CEO Andria Vidler, join the ...
Car rental company Avis has refreshed its tone of voice to better connect with its UK and EMEA consumers, aiming to move away from a “corporate image” to one rooted in trust. Its EMEA division ...
The latest thinking on marketing leadership, including the role of the CMO, interviews with senior marketers and opinions from our expert columnists. At the end of every week, we look at the key ...
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the latest Bellwether showing budgets are up for the second quarter in a row to ...
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the latest Bellwether showing budgets are up for the second quarter in a row to ...
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