Around 90% of B2B marketing leaders expect budgets increases this year. Nine in ten senior B2B marketers believe that budgets ...

From the latest Bellwether showing budgets are up for the second quarter in a row to Center Parcs’ premiumisation plan, it’s ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

Nestlé is looking to accelerate its growth through doing bigger and fewer initiatives, doubling down on a unified way of ...

Carlsberg has brought back its famous brand line, ‘If Carlsberg did…’, for the first time in a decade. The line, which has not been in use in the brand’s advertising since 2016, is linked to its ...

Stephen Woodford, CEO of the Advertising Association, and National Lottery operator Allwyn’s CEO Andria Vidler, join the ...

Consumers still trust search engines more than AI assistants. More than three quarters (77%) of online searchers say they ...

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan. At the end of every week, we look at the key stories, offering our ...

As the beer giant returns to growth, the brand explains how its partnerships are connecting with evolving customer ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

Too many B2B brands play it safe and strip humour out of their marcomms - but this isn’t the signal of a serious brand that ...

Alongside the traditions, institutions and staples of golf, new players, formats, technology and brands are entering the game ...