Burberry reduced discounting and grew full-price sales in the quarter, as it pursued a “good, better, best” pricing strategy.

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative ...

Alongside the traditions, institutions and staples of golf, new players, formats, technology and brands are entering the game ...

Allwyn International has shifted focus from products to consumers, positioning as an entertainment brand to avoid becoming ...

UK businesses again revised their marketing budgets upwards last quarter, despite companies feeling less optimistic about ...

The select committee recommends out-of-home advertising be brought into scope ‘as soon as possible’ and the current brand ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Investment in emotional brand-building as well as product is enabling Center Parcs to charge higher prices and drive value ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

Meta, Compare the Market, Specsavers and Nestlé also have multiple nominations, while seven agencies have made the shortlist ...

How a manager reacts to pregnancy news has the potential to fuel long-term career confidence or set the tone for a troubled ...

ISBA and IMTB are joining forces to develop a framework for influencer marketing measurement, as the partners promote creator ...