The research, commissioned by Zappi for International Women’s Day (8 March), shows an authenticity gap emerging in advertising, with 48% of women (aged 25 and above) believing that most brands are ...

From mapping out progression and the importance of role models to building the right skills and the power of mentors, female marketers talk about the ups and downs of building a career in B2B.

Colin Fleming, chief marketing officer at ServiceNow, joins The Marketing Week Podcast to share his lessons in B2B and beyond.

Help set the agenda on marketing effectiveness by answering our annual survey, and earn a chance to win a £150 John Lewis ...

From BrewDog’s brand health hitting rock bottom to data showing marketers’ lack of career progression, it’s been a busy week.

With creators shaping culture, content production exploding and channels multiplying like never before, CMOs must stop and ask: how do I make my brand truly unmissable in the fragmented media ...

The 12% growth in digital advertising revenue was not enough to offset wider declines in the business, with total advertising revenue down 5%.

Illuminari unites a collective of influential marketing leaders, including Les Binet, Rory Sutherland and Nishma Patel Robb.

L&G is blending behavioural science with AI-powered personalisation to turn disengagement into “decision confidence”.

The gay dating app has bucked category trends to find growth by being honest about how the brand is perceived and rebuilding trust in its community.

Black tea market leader Yorkshire Tea is leaning into premiumisation with its Gold product to drive growth for the brand and ...

The brewer’s brand health over the past year fell lower than at the height of its ‘Punks with Purpose’ scandal in 2021, according to YouGov BrandIndex.