The long-time Olympic sponsor's list of athlete ambassadors included speed skater Erin Jackson and figure skater Ilia Malinin ...

Brand sponsors global pop-ups that share pan de muerto, a traditional sweet bread symbolizing love and remembrance.

“Pure News, Straight from the Source” by Brandtech’s Gravity Road positions Reuters, which boasts a 175-year-old history, as ...

Trust in news providers has fallen among people on both ends of the political spectrum, judging by a study from Pew Research. In general, 56% of U.S. consumers have at least some trust in the ...

Maryland resident Barry Glazer is seeking to revive a lawsuit against Meta Platforms over ads for counterfeit coins.

Google is experimenting with many versions of ads, and not all have made it into mainstream use. Here's one that has not seen much traction.

Sling TV has agreed to pay $530,000 settle privacy charges in California, including a claim that it failed to offer state residents a simple way to opt out of the use of their data for advertising.

This week, the multichannel platform (formerly known as Cable Provider) Spectrum Reach, in partnership with Waymark, announced it is expanding its AI-powered advertiser offering, which has already ...

This call highlights a potential clash between brand equity built up over decades, and the algorithmic push for high-volume creative.

Of the simulated landing page interactions studied, 70% involved branded content. Microsoft accounted for 25%, followed by LinkedIn, X, Okta, and Amazon. Personalization increased the click rate in ...

Filling in a gap in its previous earnings report, Microsoft has announced LinkedIn engagement statistics, highlighting major increases in post comments and video views.

Copilot Mode's AI features in Microsoft Edge can now reason and see across open tabs to start a chat, search, summarize information, fill out forms, and book hotels. The announcement came just days ...