New activations from AstraZeneca’s hockey-centric cancer campaign aim to encourage earlier detection and shift diagnoses to ...

In reality, HCP targeting on most platforms is inferred. The platform is making decisions based on browsing behavior, content views or third-party data signals that may not be accurate. The ...

You can remain in the emergency department — in the hallway or a curtained bay on a hard stretcher or in a makeshift holding ...

For as long as anyone in medical cannabis marketing can remember, the industry’s unofficial motto has been some variation of ...

WPP’s Global Integrated Agencies segment fell 7.4% on a like-for-like basis in Q1 to £1.95 billion ($2.44 billion).

Pharmaceutical company Takeda has hired Jennifer Smoter to be its chief communications and governance officer. In this role ...

A federal research project that examined several data sources, including SNAP data from nine states, found that work requirements “have no impact on labor force participation and the number of hours ...

MAHA clashes over Bayer’s Roundup case at SCOTUS; The impact of Sun Pharma’s massive deal for Organon; U.K. biotechs might ...

Brokers say double-digit premium increases for Medicare supplemental, or Medigap, policies are becoming the norm.

After a decade of men’s health marketing and advocacy, a hit HBO show brought Peyronie’s disease into the mainstream. For ...

This podcast breaks down what point of care should actually look like, why getting it right makes such a big difference and ...

The Cigna Group, which comprises health companies Cigna Healthcare and Evernorth Health Services, has promoted Melissa ...