ESPN is finalizing a two-year agreement with influencer Lily Shimbashi to serve as a full-time creator for the network’s major sporting events, per Front Office Sports (FOS). Shimbashi, founder of ...

Podcast analytics provider Podstock has announced partnerships with four sports media brands, adding Goalhanger, Playmaker, ...

American Eagle has introduced a nationwide creator ambassador program designed to move beyond traditional one-off campaign ...

AntiSocial, a social-first digital marketing agency operating within the Thinkingbox group, has appointed Beth Everhart as ...

Outdoor Retailer will embed 150 outdoor-focused creators into its August 19-21 trade show floor through a new Wild Reach ...

Globally, social media platforms face increasing regulatory pressure to prevent underage access as governments tighten ...

Alex Choi does not treat virality as the point. For him, it is a byproduct. What started as a middle-school obsession with filming dirt bikes, skate parks, and cars has become a career spanning more ...

As creator marketing becomes a core pillar of U.S. advertising strategy, the systems governing trust, transparency, and ...

Instagram’s regional dominance is weakening in parts of Asia-Pacific (APAC) as brands redirect campaign activity toward short ...

NBCUniversal has spent the past two years quietly re-engineering how content creators fit into the world’s largest live sports production. What began as an experiment during the Paris 2024 Games has ...

Socialpruf is a Toronto-based social intelligence platform built around the premise that creator performance should be evaluated using live data, not static snapshots. Founded in 2025, the technology ...

As creators increasingly scale into full-fledged businesses, many are still forced to operate without the structural support ...