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Car brands didn’t just bring horsepower to the Goodwood Festival of Speed this year – they brought retail media strategies, ...
The Microsoft exec was hiding in plain sight as the next leader of embattled WPP, but what will her vision look like?
As AI agents move from sidebars to the heart of the web experience, brands will need to rethink trust, data, and ...
From Monopoly Go’s 90s sitcom parody to Greenpeace’s outdoor protest and Hiscox’s ruined direct mail, this week’s best ads ...
Following a suspension of its NOM certification, PATRÓN doubles down on ingredient transparency with a bold U.S. push that ...
He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a ...
Ocado’s latest ad campaign, ‘Shopping List Stories,’ hopes to tap into the plethora of everyday, monotonous moments that many ...
The viral Spotify "band" turned out to be an AI-generated art project, raising new questions for marketers about trust, ...
Creative students honored at Cannes Lions for real-world solutions, including a paddle that detects water contamination for ...
At Cannes, M+C Saatchi Group and Oxford University’s Saïd Business School sit down with The Drum to discuss their ...
Teaser pairs the American actor’s narration with moody visuals to explore the sneaker’s cultural staying power.
The profit warning from the already beleaguered advertising holding company signals deepening troubles as macroeconomic ...
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