A key event is an event that measures an action that's particularly important to the success of your business. When someone triggers the event by performing the action, the key event is recorded in …

Use goals to measure how often users complete specific actions. You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics.

This tutorial explains how to measure a key event, like a user visiting a confirmation page, and analyze the key event data in Google Analytics to enhance your site. For more details on key events, read …

This article will explain the steps you need to follow to set up your web conversion measurements.

Allow 48 hours after setting up SPF and/or DKIM before setting up DMARC. To check if DMARC is already set up for your domain, use one of many free tools available on the internet. If DMARC is …

When you set your service area, it helps people find your Business Profile. Your service area shows customers where you can provide your products and services.

A company can define a group of sites that are related to each other. For example, a company might want to keep you signed in as you move between acme-music.example and acme-video.example. If …

How conversions work 1. Select the surfaces for your conversion tracking First, tell us about your business and where your conversions happen. Website conversions: Website conversion …

A custom dimension or metric in Google Analytics enables you to analyze and advertise using the custom data you've gathered from your website or app. A custom dimension or metric goes beyond …

Rename existing events and their parameters or generate new events, based on existing eventsYou may sometimes want to generate a new event whenever an existing event is triggered with specific …