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Add denim to your next shipment—because this season, it’s less weekend staple and more power move. Think sharp cuts, deep indigos, unexpected silhouettes (yes, dresses and jumpsuits included). Browse the link in bio to heart the new denim arrivals. | Rent The Runway

Denim wasn’t born on a runway — it was built for hard work. It traces back to 17th-century Nîmes, France, where “Serge de Nîmes” — later shortened to denim — was created as a durable cotton fabric. Around the same time, indigo-dyed cloth from Genoa, Italy gave rise to the term “jean.” In 1873, Levi Strauss and Jacob Davis patented riveted work pants, creating the first official blue jeans. What started as tough clothing for miners and laborers during the Gold Rush slowly evolved into one of the