Happy National Travel and Tourism Week! We’re rounding out our Tourism Matters series with 5 Tourism Facts about Prescott, AZ! In addition to our amazing locals, tourism: 🛍️ Tourism fuels our local economy | Visitors spend an estimated $252 million on lodging, food and beverage, retail, entertainment, and local transportation annually. 📆 Tourism is a tax savings for residents | The tax revenue generated by statewide tourism equals an annual tax savings of $889 for every Arizona household. 💸 T

A full day in Prescott is easy to fall into 🌲 Wake up tucked in the pines at Prescott Pines Inn, grab coffee from Wild Iris, then get moving at Gripstone for a climb and a reset. Lunch at Bistro St. Michael keeps it classic downtown, then slow the afternoon at the Western Heritage Center, where Prescott’s cowboy roots and community stories still feel present. Finish with dinner at Torme, then head back to Prescott Pines with that calm end-of-day feeling you only get after a town you can walk an