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For many kids and parents across Canada, the holiday season meant that the “Sears Wish Book” was coming! First introduced in the United States by Sears in 1933, the “Wish Book” made its first appearance in Canada in 1953 with the opening of the first Canadian Sears store in Stratford, Ontario. The “Wish Book” was packed with gift ideas for adults and children alike! For many of us lucky enough to get our hands on it, the first stop was always the toy section at the back—dozens of pages filled wi
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Flashback Rewind on Instagram: "📼 Flashback Rewind 1980s “Before the internet… there was the catalog.” 🎁📖✨ There was something sacred about the Sears Wish Book — that thick, glossy catalog that turned every living room into a toy store of dreams. You’d flip through the pages for hours, circling bikes, game systems, and action figures you knew you’d probably never get… but it didn’t matter. The magic was in the looking. That click of turning each page was Christmas in slow motion — a world whe
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