On The Rocks Sofa by Francesco Binfaré brings in a new dimension of comfort: a soft sculpture that can be mixed and matched as you need, to share the pleasure of the greatest relax or to enjoy it all by yourself. On The Rocks sofa by #FrancescoBinfaré Video by Daniela Berruti #edra #ontherocks #madeinitaly #handmade #furniture #interiordesign | edra
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The new adv video campaign for On the Rocks sofa directed by Giovanni Gastel who takes inspiration from the concept of a multiplying female figure going through all the motions that express the countless variations of comfort. The result is a story in images of the emotional journey that leads to explore the many personal ways of living our collection made possible by research in new technology and materials such as the On the Rocks's sofa patented Gellyfoam and foldable backrest smart cushion.
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