Beauty brand @elfcosmetics has come under fire for its ad campaign starring comedian Matt Rife, who has previously made jokes about domestic violence. Elf collaborated with drag queen Heidi N Closet and Matt Rife for its ‘E.l.f.ino & Schmarnes’ campaign, which launched on Monday 11 August. The ad stars the duo as attorneys defending clients against overpriced beauty products. The brand soon received backlash for featuring Rife, who made a domestic vi0lence joke in his 2023 Netflix special. He al
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