DAY 08 | Nobody Buys a Drill | The Milkshake Secret That Changed Marketing
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YouTubeNonsense by Lumencity
DAY 08 | Nobody Buys a Drill | The Milkshake Secret That Changed Marketing
Nobody buys a drill. They buy a hole in the wall. McDonald's hired researchers to find out why people bought milkshakes in the morning. They expected answers about taste. Flavour. Price. The real answer? People were hiring the milkshake as a commute companion. Something thick enough to last the drive. Something to do with their free hand ...
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Short videos

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